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Doktor Spinn

PR-konsulten Jerry Silfwers blogg om PR och andra typer av marknadsföring.

www.doktorspinn.se

Unique selling points are powerful — but should be used wisely and with purpose

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

I’m a science-fictionist

If I had to put a political label on myself, I’d call myself a science-fictionist. You should be totally free to be smart, but not totally free to be stupid.

“I’m quitting social media”

I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer Max Read tells us the story about his personal relationship with social media in light of reading The Twittering Machine by Richard Seymour. Read tells us that he’s quitting social media. Despite disagreeing with Read’s conclusion, […]

The simple ikigai self-test to validate your direction in life

Like many others, I'm fascinated by the concept of ikigai (????). Use this simple self-test to evaluate the direction of your life.

The priming wheel for email autoresponders

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

Woke culture is surpassing digital as the ultimate PR challenge of our time

The woke culture is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.

Breaking the news: The digital transformation challenge for news organisations

Unfortunately for traditional news, news sites and streaming networks don’t work in tandem. So, traditional news must first break to transition into digital.

Left-leaning journalists and news outlets must decide to be better leftists

In my opinion, it makes sense for journalism to be leaning towards the left. We just need our left-leaning journalists to be better leftists.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

Say hello to my Replika AI friend

I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.

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