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Doktor Spinn

PR-konsulten Jerry Silfwers blogg om PR och andra typer av marknadsföring.

Your brain, your responsibility

Social media this and social media that. People are still struggling with their feeds. Bots. Filter bubbles. Echo chambers. Cyber bullying. Online trolls. Online mobs. Online hate. Polarisation. Fake news. Conspiracy theories. Propaganda. Alternative facts. Cyber terrorism. Brandcallers. Spam. Ad fraud. Fraud in general. Alt-right. Alt-left. Government surveillance. The copyright mafia. Deplatforming. Cancel culture. Techlash. […]

Cycle times

Effectivity, efficiency, productivity, quality, quantity, reach, impact, engagement, conversion, bounce, churn, loyalty, acquisition, retention, satisfaction, discovery, activation etc. All of these are interesting in public relations. And in marketing too, of course. And in business as well. But I’m mostly interested in cycle times right now. In a wired world, cycle times is to digital […]

Becoming a father

Before becoming a father, I knew that I would love my child more than anything else. As follows, I figured that everything else would be downgraded by exactly one pinhole on the love-scale. I was wrong. Something else happened. When I became a father, my heart grew bigger. Not just for my son, but for […]

Great sex, man

There’s much controversy surrounding human sexuality. Too much sex, sex in the wrong way, sex with the wrong person, sex with the wrong gender, sex with the wrong race, sex for the wrong reasons — and the list just goes on. Some religious people even go so far as to swear it off completely. I […]

Belief vs. hope

I get hung up on words sometimes. Like belief and hope. To me, these words are related, but far from the same. And it’s this difference that rubs me the wrong way when it comes to religion. Contrary to what many religious debate partners have assumed about me over the years, I don’t mind being […]

Adding beauty

“Done is better than perfect,” they say. It’s the idea that while we might strive for perfection, we should at the same time be comfortable with giving up as soon as we hit that “good enough” sweet spot. I reject the whole premise. “Good enough” isn’t good enough. Rather than seeking some arbitrary point along […]


I have nothing against inspiration per se. Inspiration gives me a boost of energy, it gets my creative juices flowing. It’s nice! But, as is the case with many nice things, inspiration can be addictive. Because if you can’t do what you’d like to do without it, then you’re in trouble. Instead of searching everywhere […]

Deplatforming from a public relations perspective

In digital strategy, deplatforming is one of the most aggressive tools that an organization can utilize. When should a platform owner deplatform someone?

The best PR quotes

If you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It's something of an unwritten law, I think.

Stakeholders in public relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

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