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Doktor Spinn

PR-konsulten Jerry Silfwers blogg om PR och andra typer av marknadsföring.

www.doktorspinn.se

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.

Critical Mass in Social Media

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The Caffè Latte Content Strategy

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?

The Happy Life / The Quiet Mind

Happiness via a quiet mind might just be the most ambitious of quests; so elusive and difficult to attain. This is stoic philosophy encapsulated in a poem.

The Selfie Generation Must Grow Up

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

The Media Curse of the Bell Curve

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

Storytelling Structures

Is there a way to tell a good story? I've outlined several ways of how great stories have been structured for centuries.

Programmatic Brainwashing

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

The Surround Strategy

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some “digital marketing” for their re-launch of their most iconic product ever. The problem was just that the launch was less than […]

My 2018 Annual Review

This was a dead-end year with lots of learnings.

Nyckelord för Doktor Spinn

marknadsföring |  reklam |  kommunikation |  media |  journalistik | 

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