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Doktor Spinn

PR-konsulten Jerry Silfwers blogg om PR och andra typer av marknadsföring.

www.doktorspinn.se

The iOS Apps I Use for Instagram (2019)

Looking for iOS apps to up your photography game? These are the apps I use all the time in my mobile Instagram workflow.

Personality Test — The Big Five Aspects Scale

Here are my personality test results from Understand Myself, recommended by Jordan B. Peterson, Professor of Psychology at the University of Toronto.

The PR Phenomenon Greta Thunberg

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.

My Journey into Photography So Far

My journey into photography is a highly visual story about slipping into madness. In this post, I've outlined all pivotal moments so far.

Social Media Algorithms 101 — Beware of Ghost Followers

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

Review — The Loudest Voice (TV Series)

Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.

How to Navigate the Moral War

The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.

Increasing Efficiency by Creating an Illusion of Scarcity

The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.

The Border Wall of Mediocrity — How Most B2B Business Fail Online

The bar for content quality has risen. The long tail theory still holds up for books, but not for mediocre corporate B2B content.

Sweden’s PR Disaster with A$AP Rocky

Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.

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marknadsföring |  reklam |  kommunikation |  media |  journalistik | 

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