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Doktor Spinn

PR-konsulten Jerry Silfwers blogg om PR och andra typer av marknadsföring.

www.doktorspinn.se

Time for a Career Change at 38

Every 2-3 years, I shift focus slightly. But this time, I'm opting for a career change: I'm moving from PR to social video production.

My Fucket List: 27 Things I Won’t Do Before I Die

It's popular to write down a bucket list of things to do before you die. But why not write down a fucket list of things not to do?

My Twin Peaks Theory (with a Happy Ending for Season 3)

The Twin Peaks finale left me sad and empty. But what if the show ended on a positive note? This is my "happy ending" theory.

The Four Dot Ellipsis Mystery

Why are there four dots ending the intros and opening crawls in Star Wars? And is there really such a thing as a 'four dot ellipsis'?

Bell Pottinger’s Abominable Non-Apology Letter

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

A Data Warehouse for PR and Marketing: Why You Need It

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

How to Persuade Anyone of Anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

The Digital Politician

A manifesto on what it takes to be a 'digital first' politician in today's wired world.

Inbound Marketing is a New Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that — it's a new paradigm for marketing.

‘Alternative Facts’ and Why Some People Believe Them (The Napoleon Post)

Some people believe the craziest things — despite being proven wrong. Science can explain why people are stupid.

Nyckelord för Doktor Spinn

marknadsföring |  reklam |  kommunikation |  media |  journalistik | 

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