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Doktor Spinn

PR-konsulten Jerry Silfwers blogg om PR och andra typer av marknadsföring.

www.doktorspinn.se

Why Knowing Your Brand is Better than Knowing Your Audience

Market research isn’t always the best idea. Marketing speak about “target audience this” and “target audience that” often rubs me the wrong way. Knowing your target audience seems intuitively important and whenever you hear a marketing guru talk about its importance, everyone just nods their heads in unison agreement. Investing in target audience research is rarely […]

Doctor S...

“We Won. Now What?”

When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

How Quantum Supremacy Will Impact the Public Relations Industry

Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

2020: Blogging is Ripe for a Comeback — Enter the Online Basecamp

A brand website should be an online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

Considerations for a Sentient AI — The Singularity Challenge

Sentience, conscious autonomy, might be less about computational prowess and more about biological limitations that we must learn to mimic through technology.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

New Gear: FeiyuTech Vimble 2

Going to try some video shooting with this gimbal from FeiyuTech, the Vimble 2. It's a budget-class gimbal for vertical mobile video with a selfie stick.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

The Internet of Brains and Swarm Intelligence — Time to Plug In

Scientists have now demonstrated an "internet of brains" — in rats. This is a huge step towards direct brain-to-brain contact and swarm technologies.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

The Case Against Twitter’s Decision to Ban Political Advertising

After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

Will Artificial Intelligence Replace Your Communications Department?

Artificial intelligence will not replace communications per se, but fewer of us will be needed as a result of having much better tools.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

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