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Doktor Spinn

PR-konsulten Jerry Silfwers blogg om PR och andra typer av marknadsföring.

www.doktorspinn.se

Communication by Deliverables: 3 Better Strategies for Remote Work

1. Remote work is primarily a cultural challenge. Many organisations have difficulties with getting remote work to work. A popular way of addressing this issue is to focus on technical solutions for online meetings and collaborations. However, as most of us know — this doesn’t solve the underlying problem of corporate cultures where leaders don’t […]

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Public Relations — Coronavirus Advice for Businesses

Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of the coronavirus, this is not a good strategy.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

How To Optimise B2B Content

How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

The Future of Online News: How To Attract “News Lovers” to Premium

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

7 Ways To Navigate Office Politics

You might hate office politics — and that is understandable. Still, you could turn office politics into a valuable communication skill. “I hate office politics, just let me do my job!” When prompted, most people would say that they hate office politics. They would describe it as a waste of everyone’s time. There’s merit to […]

Doctor SpinMedia Logic Enlightenment: Become Immune Against Commercial Persuasion

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

Why Knowing Your Brand is Better than Knowing Your Audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

How to Categorise Influencers in Social Media

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

“We Won. Now What?”

When channels, messages, and platforms are perfectly optimised, what remains to compete with is employee creativity. Who will creatively outperform competitors?

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

Imagine How Quantum Supremacy Will Shake the Public Relations Industry

Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.

Doctor Spin is Jerry Silfwer's blog on digital strategy and public relations. Learn more about social media, online marketing, and corporate communications.

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