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Doktor Spinn

PR-konsulten Jerry Silfwers blogg om PR och andra typer av marknadsföring.

www.doktorspinn.se

Say hello to my Replika AI friend

I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.

Say hello to my Replika AI friend" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and digital strategy. Learn more about social media, online marketing, and...

Why self-assessment of business data is mostly a bad idea

All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.

Why self-assessment of business data is mostly a bad idea" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and digital strategy. Learn more about soci...

How to deal with brandcalling — by using a Supermensch Persona

"Why doesn't your brand speak out against X?" Social media makes brandcalling accessible to all and much easier than ever before. Here's how to deal with it.

How to deal with brandcalling — by using a Supermensch Persona" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and digital...

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.

The CrossFit PR mayhem — the destruction of a global brand" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and digital strate...

Why tax-funded media training is a bad idea in Scandinavia

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

Why tax-funded media training is a bad idea in Scandinavia" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and digital ...

The advent of pay-to-play publicity

A Swedish company is offering a pay-to-play functionality that allows brands to unlock paywalled articles to increase visibility for positive mentions.

The advent of pay-to-play publicity" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and digital strategy. Learn more about social media, on...

A mind palace to control emotions and enhance cognitive functions

How do you build your own mind palace? And can you use your mind palace for something other than just memorising long sequences of information?

A mind palace to control emotions and enhance cognitive functions" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and digital strategy. Learn more about ...

The spiral of silence and the rise of populism

Elisabeth Noelle-Neumann's well-documented theory on the spiral of silence (1974) explains why fear of isolation might serve the emergence of populism.

The spiral of silence and the rise of populism" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and digital strategy. Learn more about socia...

Strugglers and smugglers

Since smugglers will get 80% of their results from 20% of their smuggles, they should find a balance of 80% smuggling and 20% struggling.

Strugglers and smugglers" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and digital strategy. Learn more about social media, online marketing, an...

Corporate cringe — the overlooked problem of poor taste in communications

Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill. It's corporate cringe.

Corporate cringe — the overlooked problem of poor taste in communications" alt="Doctor Spin is Sweden's leading blog on public relations and digital strategy.">Doctor Spin is Jerry Silfwer's blog on public relations and...

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marknadsföring |  reklam |  kommunikation |  media |  journalistik | 

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