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Doktor Spinn

PR-konsulten Jerry Silfwers blogg om PR och andra typer av marknadsföring.

www.doktorspinn.se

Bell Pottinger’s Abominable Non-Apology Letter

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

A Data Warehouse for PR and Marketing: Why You Need It

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

How to Persuade Anyone of Anything

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

The Digital Politician

A manifesto on what it takes to be a 'digital first' politician in today's wired world.

Inbound Marketing is a New Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that — it's a new paradigm for marketing.

‘Alternative Facts’ and Why Some People Believe Them (The Napoleon Post)

Some people believe the craziest things — despite being proven wrong. Science can explain why people are stupid.

The Engagement Pyramid (Based on the 1% Rule)

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Viral Loops (and the Math Behind Them)

Do you aspire to design viral loops for your business? Bring out your calculator — it's time for viral math.

Marketing Strategy: Should You Go Wide or Deep? (The Cheshire Puss Post)

Some say you should go big and wide, others say go focused and deep. Which marketing strategy is right for your business?

My 2016 Annual Review

Not my best year, but many valuable lessons.

Nyckelord för Doktor Spinn

marknadsföring |  reklam |  kommunikation |  media |  journalistik | 

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